A majority of smaller businesses in Ghana are finding digital marketing to be a lot more cost effective in the long run. While it does require some investment up-front, this can pay off much faster than traditional marketing tactics.
Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital services.
Digital marketing is not limited to emails, social media, and web-based advertising, but also text and multimedia messages as a channel for marketing.
Digital marketing is a service that eliminates the concept of consulting a salesperson when in need. Therefore, it is referred to as internet marketing. That explains its opposite, being traditional media, that is television, radio, and newspaper.
Digital marketing became popular in the early 2000s when people will search online to find the things they needed rather than rely on sales executives to create a demand and solve it by selling what they have to offer.
Providing services to clients who may otherwise be far away from the geographical location and may never have heard of the organization through the internet is why digital marketing is essential. Digital marketing uses various forms like Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing, Mobile Marketing, Pay-per-Click (PPC), Email Marketing, and Marketing Analytics.
The primary duties of a digital marketing company include; increasing the online presence of the brand or client. With so many people having access to the internet now, every brand is looking to maximize its online potential.
Another duty of digital marketing is to conduct market research. This duty is self-explanatory.
Every market moves in a certain way and maintains its flow for a long time or switches quickly. It is the responsibility of digital marketers to identify and proceed with the tides of the industry. Also, digital marketing integrates online platforms and profiles. Integration of online profiles and media may be one of the most important things for clients.
Online marketing platforms allow you to get in front of potential customers at zero cost to you, and it’s a cheap way to develop a brand reputation and a product presence within the borders of Ghana. You can start by promoting your business through Google AdWords, which is tailored particularly toward online marketing in Ghana because it allows advertisers to place ads that appear when specific keywords are searched for through Google search.
Everyone wants to be redirected quickly to the information that they seek. It can be a bother to keep exploring various search engines for data capable of staying together and well managed in one space.
The digital marketing space in Ghana is relatively small as most companies and individuals prefer social media marketing, which is cheap and easy to track. In addition, the majority of professionals work as in-house personnel for other companies, limiting the overall turnout of companies in the digital marketing space.
Here are the most popular digital marketing companies in no particular order. While creating this list, I saw that organizations have great potential but are still challenging to find on the first search. If the digital marketing organization cannot optimize its search engine presence, there is no reason to provide it to other clients.
Paragon Marketing specializes in performance marketing and prides itself with real sales , revenue and growth oriented results leveraging digital marketing channels
This company specializes in email marketing, traffic and leads, and web design for clients. It has made a name for itself in excellence and delivery.
CliQAfrica is a digital marketing company offering solutions for advertisement, web design, and search engine optimization.
SEO Digital Ghana
As the name suggests, SEO Digital is a digital solutions company that supports search engine optimization, digital training, pay-per-click advertising, and web and app design.
Geeks Global Technologies
The Geeks Global Technologies is a global digital marketing firm that deals in e-commerce marketing, app store optimization, online reputation management, YouTube optimization, search engine marketing, social media marketing, and search engine optimization.
Wax Yellow Digitals
Wax Yellow digitals have over 15 years of experience in the industry of digital marketing. It has 11 awards and recognition to its name, and it is a leading name in brand solutions on image and content. In addition, Wax Yellow offers search engine optimization, website design, branding, and email marketing.
I believe you can try these companies to boost your business online with the strength and capabilities. If you have any questions you would like to ask, kindly drop them in the comments section.